Why use email marketing?
- Cheap - no print, stamps, envelopes
- Fast - to design, setup and send
- Measurable - track emails opened and clicked on
- Infectious - effective campaigns spread themselves
- Environmentally friendly - reduce your carbon footprint
Well written email marketing campaigns can have a major positive impact on your bottom line, reaching your existing audience directly and far more quickly than traditional mailings, and appealing to a new audience when the original recipients forward them on.
Getting the message right is crucial, but is only part of the process. A professionally managed service gives you a robust solution at minimal risk - essential in competitive markets when mistakes can have huge repercussions.
 Silktide Monthly Newsletter |  Northumberland Sport |  Teamsolve |
 Cooper Parry |  Chatsworth |  NP Group Christmas Card |
Can we track our campaigns?
You can track a wide range of performance indicators for any of your emails, including:
- Number of emails viewed
- Number clicked on
- Most clicked on areas / links
- Bounces and un-subscriptions
All of these metrics can be analysed over time and comparatively between different emails, to help you judge what works best for your audience.
Can I integrate with my website?
We strongly encourage you integrate your campaigns tightly with your website. Visitors to your website should be able to subscribe (and unsubscribe) themselves to your list.
We recommend you include at least one sample, or ideally all of your back-issues on your website. This gives potential subscribers more reason to commit their email address, and can act as a useful source of fresh content on your website.
Why not send an email ourselves?
A correctly formatted email take real skill to produce and the consequences of mistakes are considerable. We take care of:
- Graphic design
- Programming (accessible & compliant HTML)
- Testing in numerous email clients (including Outlook 2003, Outlook 2007, Hotmail, GMail & Yahoo Mail)
- Preparation to track & monitor emails
By re-using our test environment your organisation saves considerable time and money. We can also help you interpret your statistics and help you plan future campaigns.
How much?
Prices are calculated from:
- Number of templates you need
- Frequency of e-newsletters
- Number of subscribers you have
A low budget campaign may start with a single general purpose template which is re-used throughout the year. You can develop this by adding more templates for special occasions (e.g. holidays, conferences or specialist audiences), or have totally fresh designs every week, month or quarter.
Every client's needs are different so please get in touch and we'll work with you on all aspects of your campaign.
