The Movement /
The Movement is an initiative to help 11-16 year olds live healthier, sponsored by Derby City Council.
Silktide developed a new brand, website, online game and printed collateral to promote The Movement.
The game starts each player with a overweight, unhealthy child who they attempt to make healthy over the course of many weeks. Each day they can feed, exercise, buy items from a shop and rest their character. Players compete in competitions and can compare their scores online.
The online game has since been played by over 1,500 registered card members, many to completion.
