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What is email marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

Source: Wikipedia


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30th October 2007

According to the Direct Marketing Association (DMA), Email marketing campaigns will overtake direct mail for the first time this year - another signal of the growing importance of digital marketing.

For more information see http://www.dma.org.uk or find out more about sending yuor own email marketing campaigns.

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